Who / what influences your content consumption?

Who do you trust to provide the content you consume? Industry analysts? Sellers? Thought leaders? Friends and colleagues? Does she have word of mouth information within her business community? Are there internal or external events that could lead to certain content consumption patterns? Answers to these questions can help you identify ideal content topics , types, and channels . However, it is essential that you consider how your content marketing efforts could benefit from the information that is gathered. 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